How to Tastefully Update The Architectural Style of Your Business
Keeping your building’s facade and general design current may not be at the forefront of your mind as a restauranteur or nightclub owner, but perhaps it should be. The architectural style of your physical location is the face you present to the world. The design of your building or its facade is at least as important as your name and logo.
In this article, New World Design Builders / K2 Studios explains the importance of keeping the facade and architectural design of your business up-to-date.
Architecture and Design Speak to Your Future Clientele
They say we only get one chance to make a first impression. That applies to more than just people. It applies to spas, restaurants, nightclubs, and other businesses as well. Especially those businesses that may attract a significant number of walk-in customers.
If you’re a restaurant owner, consider your hostess or maître d. In any other business, think about your public-facing employees. Whether it’s bartenders, waitstaff, or estheticians, their appearance, grooming, and manner of dress are very important. They represent your business.
When your staff is well-groomed, stylishly dressed, charismatic, and professional—it speaks volumes about your business. It says you care about the details and the details are everything when you’re in a highly competitive business environment.
The architectural design and facade of your business are the same. In fact, it’s often your building that makes the first impression, rather than the people inside it.
Deciding on Your Commerical Exterior Design Upgrades
You’ve recognized that your business may be looking a little dated and that it’s affecting the number and type of customers you attract. The value proposition of a facade “facelift” and some interior redesign is clear. But, where do you begin?
Here are some guidelines:
1: Evaluate Your Current Style
What’s working? What isn’t? Hiring design consultants is the best way to work with what you’ve got to create something magnificent that meets your objectives. But, you can begin this process on your own. Take some photos. Find other design ideas online that appeal to you.
2: Consider Your Brand’s Aesthetic and What You Want to Say
Does your current design accurately reflect your brand? Do you want to appear more upscale and luxurious than you do now? Are you trying to attract a younger clientele or more affluent? Clearly define the audiences you want to appeal to most.
3: Think Classic and Timeless
You want to modernize your exterior architecture and facade, but do it with an eye to the future. Consulting with commercial architects and designers will help you identify opportunities and avoid design mistakes that could quickly become dated.
4: Enhance Curb Appeal and Draw Attention
This is especially important if you’re on a busy boulevard or city center with a lot of pedestrian traffic. How are you going to stand out as something special among the other businesses in your area—-especially your direct competitors?
5: Be Practical and Accommodating
In your quest to draw attention, remember that function is equally important. What will make your building more inviting and accommodating to guests? It may be something as simple as incorporating an overhang or half-wall to shelter guests from the weather or expanding a waiting area.
Current Trends, Styles, and Architectural Themes to Explore
Discrete Lighting and Sensory Experiences
Current design themes are much more cognizant of awakening the senses. Think about how light and shadow play upon the textures of walls, ceilings, and floors. Consider sounds and smells too. For example, can you incorporate an open kitchen layout so guests and see and smell the cuisine on offer?
Sustainable and Biophilic Design Elements
Biophilic design is trending right now, but they are also easily adapted as styles change over time. Might you incorporate a stone wall facade on the exterior? Perhaps a natural-looking water feature with plant life in the entryway? Are you making the best use of the natural light in the space?
“The Camera Eats First”
Don’t forget the importance of social media when it comes to the interior and exterior design of your business. Creating nooks and niches that photograph well in the vertical plane is a clever way to encourage guests to take photos for Instagram—-and that’s some of the best marketing you can get. Restaurant design, in particular, is undergoing something of a renaissance—make sure don’t miss it.
Embrace Culture in Design
When trying to stick to classic design elements that have broad appeal and will age gracefully, it can sometimes be tempting to play it too safe. Add flavor to your design by incorporating design and style from local culture and community. If your business has a rich cultural theme, think about new ways to express it and incorporate it into your interior and exterior commercial design.
New World Design Builders: Supercharged Style
The interior and exterior design of your business speaks before you ever say a word to your new guest or client. Never underestimate the transformative power that a new structure or facade can have in redefining your business and attracting new clientele.
New World Design Builders and K2 Studios offer a team of talented constructors and interior design experts. We are dedicated to helping restaurants, nightclubs, spas, and other businesses craft their ideal spaces.
Let’s begin a conversation about creating your ideal space.
